Search results for "consumers' preferences"

showing 2 items of 2 documents

Efectos de las consultas boca a boca en redes sociales en la compra de cosméticos en Ecuador.

2022

Las redes sociales han reestructurado el paradigma de la comunicación en el marketing. Investigaciones recientes demuestran que la conducta de consultar reseñas está adquiriendo un rol fundamental en la decisión de compra de los consumidores. En este contexto, el presente estudio desarrolló un marco de investigación para determinar la cadena de relación entre influencia social, credibilidad percibida del boca a boca, adopción del boca a boca e intención de compra aplicada a la industria cosmética del Ecuador. A través de una muestra de 406 consumidores y la aplicación del método de análisis de ecuaciones estructurales, los resultados evidencian el vínculo existente entre las variables plant…

influencia socialadopción del eWOMStrategy and ManagementConsumidoresPublicidad boca a boca//vocabularies.unesco.org/thesaurus/concept1545 [http]IntentionCosmeticsMercadeo en Internet//id.loc.gov/authorities/subjects/sh85067189 [http]Social mediaSocial influencePreferencias de los consumidoresWord-of-mouth advertising//id.loc.gov/authorities/subjects/sh91001924 [http]AdvertisingManagement of Technology and InnovationConsumidor//vocabularies.unesco.org/thesaurus/concept5657 [http]Influencia socialMarketingCosmeticosintención de compraM31 MarketingConsumer behaviourCredibilidad percibida del eWOMComercio electrónico//id.loc.gov/authorities/subjects/sh85033139 [http]eWOM en redes socialesAdopción del eWOMIntenciónIntención de compraPersuasion (Psychology)//id.loc.gov/authorities/subjects/sh96008434 [http]Internet marketingRelaciones socialesInternet personalitiesEconomics and EconometricsPersuasión (Psicología)Medios socialesElectronic commerceComportamiento del consumidorOnline social networks in businessPublicidad//vocabularies.unesco.org/thesaurus/concept6377 [http]//vocabularies.unesco.org/thesaurus/concept1532 [http]ShoppingRedes de informaciónMercadeo//id.loc.gov/authorities/subjects/sh87006429 [http]Information networksComercializaciónBusiness and International ManagementCompraCompras//id.loc.gov/authorities/subjects/sh85100175 [http]Redes sociales en línea en los negociosCosméticos//id.loc.gov/authorities/subjects/sh85121778 [http]//id.loc.gov/authorities/subjects/sh2015001935 [http]//vocabularies.unesco.org/thesaurus/concept12431 [http]UNESCO::CIENCIAS ECONÓMICAS//id.loc.gov/authorities/subjects/sh95005028 [http]//vocabularies.unesco.org/thesaurus/concept17089 [http]Consumer behavior//id.loc.gov/authorities/subjects/sh2015001634 [http]Purchasingcredibilidad percibida del eWOMConsumers' preferences//id.loc.gov/authorities/subjects/sh85031496 [http]Social relationshipsConsumersInfluenciadoresFinance//id.loc.gov/authorities/subjects/sh94006574 [http]
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When more is less: The other side of artificial intelligence recommendation

2022

Based on consumers' preferences, AI (artificial intelligence) recommendation automatically filters information, which provokes scholars' debate. Supporters believe that by analyzing the consumers' preferences, AI recommendation enables consumers to choose products more quickly and with lower cost. Critics deem that consumers are more easily trapped in information cocoons because of the use of AI recommendation. This reduces the possibility of consumers contacting with a variety of commodities, thus lowering the consumer decision quality. Based on experiments, this paper discusses the moderating role of AI recommendation on the relationship of consumers' preferences and information cocoons. …

verkkokauppabusiness.industryStrategy and Managementconsumer decision qualitysuosittelujärjestelmätDecision qualityinformation cocoonGeneral Decision ScienceskuluttajakäyttäytyminentekoälyostopäätöksetAI recommendationGeneralLiterature_MISCELLANEOUSManagement Information SystemsVariety (cybernetics)ComputingMethodologies_PATTERNRECOGNITIONControl and Systems EngineeringManagement of Technology and Innovationconsumers' preferencesLower costArtificial intelligenceBusiness and International ManagementEmpirical evidencebusinessEngineering (miscellaneous)Journal of Management Science and Engineering
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